Social media marketing (SMM) involves using social media platforms to promote a product, service or brand. A well-rounded social media marketing course will include the following key topics:
Introduction to Social Media Marketing: The course will begin with an overview of social media marketing, including its background, benefits, and essential practices.
Social Media Platforms: Different social media sites have their own special features. The course will explore popular platforms like Facebook, Instagram, Pinterest, Twitter, LinkedIn, and YouTube, focusing on how to create and optimize profiles on each.
Content Creation: Content is the core of social media marketing. The course will teach how to create engaging content such as texts, posts, images, videos and stories, that connect with audiences.
Social Media Advertising: Social media ads help businesses reach a broader audience. The course will explain how to create and optimize ads, covering aspects like targeting, bidding, and different ad formats.
Social Media Analytics: Understanding analytics is crucial for evaluating the success of social media campaigns. The course will cover how to use tools like Facebook, Instagram, LinkedIn, and YouTube Insights to monitor and analyse key metrics like engagement, reach, and conversions. Influencer marketing is when businesses work together with social media influencers to advertise their products or services. The course will guide how to find the right influencers, work with them, and assess the impact of these campaigns.
Social Media Strategy and Planning: A successful campaign requires a solid strategy and plan. The course will focus on how to create a social media strategy, including setting goals, identifying target audiences, developing content calendars, and tracking success.
Social Media Management Tools: Several tools are available to help manage social media accounts and campaigns efficiently. We will cover some important tools and explain how they can simplify social media management.